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Some very shrude techniques here with some going far and beyond clean online marketing! :)

Some of the other ideas could make you serious money if you implement them right.

Let me be very clear and to the point with this review of Day Job Killer

What most people want to know right up is – Is it a scam? Well hell no, of course not. The author has made a serious and concerted effort to provide truly useful and actionable data. Stuff that you can take to the bank in other words.

I do have a problem with how the product is pitched however. Even this isn’t so much a criticism but more an observation. You see as a marketer you have a responsibility to have a headline that grabs attention and emotional involvement and there is nothing wrong with that. But I have to say that anybody reading the heading and sales copy would be left with the impression that the average newbie can use this product and quickly abandon his day job……..um, that would be a No.

The techniques in Day Job Killer are easier to explain than to reproduce. Almost all the information relates to using adwords and that costs money.

Furthermore the systems also presume you already have a knowledge of keyword research, landing pages, product selection etc. What if you don’t already have these skills? I am sure that the vast majority of people purchasing Day Job Killer will fall into that category.

And that would be a pity because the general theme within Day Job Killer is a good one. That basic theme is this:-

Find yourself a market that is demonstrating that it already works.
Copy that market using similar existing ads
Refine the ads just enough to get a competitive edge
Refine the backend of the product to gain a further edge
Bid lower and on longer tail terms to reduce your cost per click for another edge.

Combine these added advantages to a campaign that’s already profitable for someone else and you should be able to dominate the niche rather quickly.

Day Job killer has a premise that existing successful marketers and successful products leave easily noticed footprints. One of these footprints is the umber of adwords ads that are promoting a product over an extended period of time. If these ads keep showing up there clearly must be money in that product. So suddenly you have cut down your research learning curve and due diligence.

Therefore you’ve also cut down your risk factor significantly.

You are essentially running on the shirt tails of someone else’s groundwork and again there’s nothing wrong with that either. What Day Job Killer teaches is that you mirror that market in what works and improve the parts that can be improved to gain a competitive edge that would be nigh on impenetrable.

Lets look at a real world scenario out of my own head not the ebook. Take the product SEO Elite. Google Ads have been running for it now over a very extended period ( in net time at least ) This means people must be buying it and it also means because of it’s longevity it’s likely to be a good product. Otherwise the conversions would begi to fall and costs per click and per conversion would escalate and the product goes away. So Day Job Killer says , go into that market and offer more on the front end, the back end or better yet both. Copy the ad verbatim and then just refine it a little in very selective ways that will improve your clicks. One way would be to place the word scam in the ad title ie SEO Elite – Is it a scam?

Presto , one small ad change and your ad gets clicked more often than the existing marketers who are possibly just using a shotgun approach versus your telescopic rifle.

You also cut out clicks from broad searches so you’re only paying for highly targeted traffic eg in the example of SEO Elite , you wouldn’t allow searches based on the keyword – SEARCH ENGINE MARKETING.
The single best keywords would have the brand in them so you know that your traffic is specifically looking for your product.

The various techniques in Day Job Killer are variations on this basic idea – copy and improve what already works using adwords or other pay per click.

The strengths of this technique and its weakness stem from the same things. In other words these techniques are logical and can bring in fast money IF you have some money to spend in the first place. Note the extra spend is not an upsell from the author it’s just the pay per click costs. Can you afford a small campaign and the time to turn that into a reinvestment etc?

Day Job Killer is worth the money. It’s not scam. Repeat – Day Job Killer is not a scam. It’s actually very scientific information and a real model to get fast results. But I really think its for a more advanced clientele than the one its been pitched to.

Andrew Blachut
Private Sale Real Estate
http://propertynow.com.au/