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I can't fault the writing of this ebook. And I'm sure the technique that he covers works for him. But I tried it briefly and it didn't get me excited.

The technique is based around refining your AdWords Content Network ads to a precise level that brings you good results at a cheap cost.

I am sure if you spent enough time applying what he shows it can be implemented successfully. But it just wasn't for me. Maybe I'm being lazy :)

The ebook is very detailed and he goes into specifics on how to apply the technique. But it does seem to require a fair bit of effort and testing to get right (like most things I guess).

Maybe it will appeal to others.

I should point out that the Content Network is a major part of my Adwords marketing effort because the traffic from this network has improved in quality yet it's still cheaper than the Search targetting!